The Entrepreneur's Guide to Market Research
The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essentialaand too-often overlookedapart of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.A few examples follow of secondary market data and information available for purchase: ac Trade associations. ... For now, a few additional examples of secondary data sources, and the insights the data can provide, appear in Figure 3.2.
| Title | : | The Entrepreneur's Guide to Market Research |
| Author | : | Anne M. Wenzel |
| Publisher | : | ABC-CLIO - 2012-01-16 |
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