Not Like Us

Not Like Us

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Debunking the myth of the Americanization of Europe, a noted historian presents an authoritative and engrossing cultural history of how America tried to remake Europe in its own image, and how the Europeans successfully retained their identity in the face of American mass culture. Pells provides a new paradigm for understanding the survival of local and national cultures in a global setting.Here again, Euro Disneya#39;s difficulties sprang from the mistakena€”and arroganta€” belief that European tourists would behave like their American counterparts. For a variety of reasons, most Europeans did not follow Disneya#39;s script. To begin with anbsp;...

Title:Not Like Us
Author: Richard Pells
Publisher:Basic Books - 2008-08-04

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