Instructor's resource manual with transparency masters and video guide, Consumer behavior, third edition, Michael R. Solomon

Instructor's resource manual with transparency masters and video guide, Consumer behavior, third edition, Michael R. Solomon

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What techniques did the marketer use to project these images? Is the self- concept ... Honda Accord. The student should administer the scales to 5 people who drive the selected car. Do the images appear to be compatible? 3. Ask a student toanbsp;...


Title:Instructor's resource manual with transparency masters and video guide, Consumer behavior, third edition, Michael R. Solomon
Author: Shaw, Richard D. Shaw, Michael R. Solomon
Publisher: - 1995-12-08
ISBN-13:

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