Future Success Factors of Finance Portals

Future Success Factors of Finance Portals

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Inhaltsangabe:Abstract: The title of this thesis might lead the cursory reader to the assumption that this is another one of countless academic works whose authors have overestimated the prospects of the Internet. However, this paper lays claim to be one of the early few that take a more rational approach to the subject by analyzing the realistic profit potential of online business models. Furthermore, future success factors for finance portals will be discussed and their respective value proposition thoroughly examined. Since the fast moving Internet hype has had to give way to an almost equally swift consolidation of the market, this will prove to be crucial information for any company of the finance industry. Additionally, when taking into account that the oncoming second wave of customers is to be divided amongst the remaining online players, the findings of this thesis will be of eminent relevance for any provider of a financial website. Towards the end of my internship with AOL I was asked to research the required success factors for finance portals as a basis for AOL s finance channel content strategy. Inexperienced Internet-users such as those of the Second Wave are likely to utilize the user-friendly and convenient service of AOL as an ISP. Therefore, it will be of vital importance for AOL to incorporate the above mentioned success factors within their service in order to increase the usage of its finance channel. At this point I would like to thank AOL, not only for the financial, but especially for the professional support, which both have simplified my task to a substantial degree as well as all others who have been kind enough to let me benefit from their knowledge in the field. Inhaltsverzeichnis:Table of Contents: 1.Incipience1 1.1Topic Introduction1 1.2The Second Wave of Customers3 1.3Methodology and Scope4 2.Definitions and Background Information6 2.1Definition of Finance Portals6 2.2Types of Finance Portals6 2.2.1Content Portals7 2.2.2Corporate Portals of Banks and Insurance Companies7 2.2.3Neutral Brokers and Intermediaries8 2.3Providers of Finance Portals8 2.3.1Providers from the Banking Sector9 2.3.2Providers from the Insurance Sector9 2.3.3Providers from the Near-Bank Sector10 2.3.4Providers from the Non-Bank Sector10 2.4Usage of Finance Portals11 2.4.1Technical Prerequisites11 2.4.2General User Information11 2.4.3Usage based upon Demographic Factors12 2.4.4Usage based upon Consumption Behavior and other Characteristics14 3.Analysis17 3.1Selected Market Characteristics17 3.1.1Online Finance Value Chain17 3.1.2Competitive Situation in Online Finance18 3.1.3Customers' Perception of Services20 3.2Service Areas of Finance Portals22 3.2.1Information and Content22 3.2.2Brokerage24 3.2.3Funds26 3.2.4Direct Banking27 3.2.5Insurances29 3.2.6Real Estate32 3.3Basic Prerequisites for successful Finance Portals33 3.3.1Branding34 3.3.2Content34 3.3.3Member Base and Traffic36 4.Future Success Factors37 4.1Advanced Prompt Facilities38 4.1.1Contextual Guidance38 4.1.2Intelligent Transaction40 4.1.3Pre-emptive Support41 4.1.4Implications for Finance Portals41 4.2Personalization42 4.2.1Types of Personalization42 4.2.2Sources for Customer Information42 4.2.3Customers' Demand and Privacy Issues43 4.2.4Implication for Finance Portals44 4.3Peers' Advice44 4.3.1Acceptance and Penetration of Peers' Advice45 4.3.2Types of Peers' Advice46 4.3.3Implications for Finance Portals47 4.4Mobile Services47 4.4.1Consumers and Mobile Services48 4.4.2Underlying Business Models49 4.4.3Barriers to Mobile Services50 4.4.4Implications for Finance Portals51 4.5Electronic Bill Payment and Presentment51 4.5.1Market Potential and Penetration51 4.5.2Delivery Models53 4.5.3Revenue Streams and Potentials53 4.5.4Implications for Finance Portals54 4.6Channel and Product Integration54 4.6.1Channel Integration55 4.6.2Product Integration56 4.6.3Implications for Finance Portals57 4.7New Marketing Ideas58 4.7.1Affinity Marketing58 4.7.2Affiliate Marketing59 4.7.3Performance based Deals60 4.7.4Implications for Finance Portals61 4.8Account Aggregation61 4.8.1Technology and Legal Issues62 4.8.2Current Market and Forecasts62 4.8.3Business Models and Returns on Investment63 4.8.4Requirements for Success in Account Aggregation65 4.8.5Implications for Finance Portals65 5.Profitable Business Models66 5.1Fundamentals of Internet Business Models66 5.2Pure-Play Portals68 5.2.1Revenue Potentials68 5.2.2Incurred Costs69 5.2.3Implications for Finance Portals69 5.3Multi-Channel Providers70 5.3.1Different Approaches and their Reasoning70 5.3.2Potentials and Incurred Costs72 5.3.3Implications for Finance Portals73 5.4Coopetition74 5.4.1Structure of Coopetition Partnerships75 5.4.2Potential of Coopetition for Finance Portals76 5.4.3Implications for Finance Portals77 6.Conclusion79Inhaltsangabe:Abstract: The title of this thesis might lead the cursory reader to the assumption that this is another one of countless academic works whose authors have overestimated the prospects of the Internet.

Title:Future Success Factors of Finance Portals
Author: Axel Täubert
Publisher:diplom.de - 2002-06-04

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